Pay Per Click Advertising

Getting listed into the databases of the major search engines is key. Unfortunately it does not guarantee a top listing in the search results.

Hosting LA has partnered with Google and Overture (Now acquired by Yahoo). This creates a global marketing powerhouse with the most compelling suite of integrated marketing solutions.

Here you choose your your keywords and/or phrases.

You put together the ad that you want visitors to see when they use the keywords or Phrases in a search engine.

You set your daily budget.

Your done.

Using an aggressive approach to search engine submission is key to maintaining visibility on the Internet.

Search Engine Optimization:
Our success in search engine listings is based on the following important steps:

1. How to get your web site to appear at the top of search engine queries.
2. Knowing how to optimize your web pages for the major search engines.
3. Following up and resubmitting your site to the Search Engines on a monthly basis.
4. Using Pay Per Click to maximize visitors at minimum cost to our clients.

To remain visible requires consistent attention to search engine submissions. A consistent program of monthly search engine maintenance has proven itself to be absolutely necessary for high visibility. This is a must for any site.

Important Note: Our Deluxe and eCommerce Hosting Package includes Monthly Automatic Search Engine Submission to over 1500 Search Engines and Link directories.

Yahoo Search Submit. Algorithmic submission for natural listings. (Algorithms will crawl your website every 48 hours) search submit is highly recommended for website pages that have information that is frequently updated.
One time set-up fee $50
Annual Fee's:
$59.95 first page
$39.95 pages 2-11
$20.00 pages 11 and up

Monthly Fees:
$19.95 monthly budget maintenance, plus 0.25 - 0.45 cost per click. Deposit of $100 is required to create account. This will be increased based on your click activity.*

Sponsored Link Ad Campaign also known as **Pay Per Click Advertising.

Custom created ad displayed on all major search engines.
Sponsored Link Ads are customized text ads linked to client's website or pages within the website which are displayed on top of or on the right hand side of the regular listings on all major search engines.

Pay Per Click:

Ad Group: A set of keywords/phrases with a corresponding Ad Text: see below,

Keywords/Phrases	Ad Text
candlelight piano music easy listening etc.

One time setup fee of $30.00:
Includes up to 10 keywords/phrases using the same ad text. Additional keywords for the same ad text $1.00 per keyword/phrase

Monthly Fees

$24.95 per month, per Ad Group maintenance for the first 10 keyword/phrases. Additional keyword/phrases are $1.00 each. (monitoring of keyword/phrase bidding and page ranking placement of ads)

Plus: $10 for each additional Ad Group.

Plus Cost Per Click. (CPC varies depending on popularity and bidding of keywords or phrases that the public has entered into the search engines over the last 60 days.)

**Pay Per Click advertising is the only way to GUARANTEE first page placement in Google and Yahoo and all their partners.

One of the most misunderstood and useful forms of marketing.

Search engines are the easiest and best way of finding what you want on the web. There seems to be as many search engines as there are sites. The only way to find a good search engine is to try them until you find a few that seem to work best for you. Not all search engines work the same. They all index web pages in different ways. AltaVista which is one of my favorites using what they call "spiders" that are like electronic feelers that go out through the Internet gathering information like keywords that are used in indexing the pages. Yahoo uses people that add the sites to their index.

You can submit a site to all the search engines. The fact that there are so many makes it necessary to use software that automatically submits a site to the search engine to get "indexed" into the data base.

Pay Per Click Program

Pay Per Click Definition: Your Sponsored Link appears on a Search engine. You only pay when a visitor clicks on that link that takes them you your web site.

1. Using our Standard Pay Per Click program that for a flat fee of $14.95 per month we will guarantee that your web site url (example: John Livingston) will show up on the first page of the Major Search Engines as a Sponsored Link. (Based on minimum ppc cost)
   
2. Using our Pay Per Click Plus program witch lets you pick what ever keywords or phrases you would like to use. You pay the $24.95 administrative fee along with only the costs of the pay per clicks when a person uses the Sponsored Link to access your site.